As funders and advocates look for ways to broaden public engagement with climate solutions, nature offers a shared starting point grounded in everyday experience, identity, and culture. This message-testing effort explored how different narratives connecting nature and climate resonate with audiences who may not identify as “climate-first,” but are deeply affected by climate impacts.
As funders and advocates look for ways to broaden public engagement with climate solutions, nature offers a shared starting point grounded in everyday experience, identity, and culture. This message-testing effort explored how different narratives connecting nature and climate resonate with audiences who may not identify as “climate-first,” but are deeply affected by climate impacts.
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